About
We have built brands. Now we're building the system that runs them.
Open Wonder was founded by a team that has spent over a decade building brands, products, and the technology that connects them. We have worked with and for global brands including Porsche, Airbus, Unilever, DHL, Bosch, Voith, Canyon, Idealo, Hartmann, Heidelberg Materials, eBay, and others, from strategy through execution. We started Open Wonder because we kept watching great brands lose coherence the moment content production scaled. The answer wasn't more review loops. It was a system that understands brand logic at the point of creation.
Founding Team
Tim Herzog — Chief Executive Officer
16+ years building brands, platforms, and ventures at the intersection of strategy, design, and technology. Co-founder of Ape Unit and AN®, strategic advisor to Strichpunkt Design and Ray Sono. Tim leads vision, strategy, and the long arc of where Open Wonder is going.
LinkedIn
Marcel Schulz — Chief Technology Officer
15+ years building technology for brands, from headless platforms to AI systems. Partner at AN® and Ape Unit, with a background spanning Salesforce architecture, marketing technology, and brand-intelligent product engineering. Marcel owns the technical foundation: the models, the infrastructure, and how brand logic gets enforced in code.
LinkedIn
Johannes Ritzel — Chief Product Officer (Brand)
17+ year career spanning AKQA, MetaDesign, Strichpunkt, Winkreative and a Master's in Graphic Branding and Identity from University of the Arts London. Johannes leads how brands enter the Open Wonder operating system, translating guidelines into trained models that hold up under scale.
LinkedIn
David Falk — Chief Revenue Officer
15+ years at the intersection of brand, product, and transformation. Former Managing Partner at TrueNode (TUI, Redcare, PwC, Metro Group) and Senior Manager at MetaDesign (Porsche, Stanford, Airtel, Heidelberg Materials, eBay). David owns commercial growth, GTM strategy, and how Open Wonder shows up in the market.
LinkedIn